Areka’s Top 10 Bets For 2025

The first quarter brings fresh momentum and a renewed focus on what’s ahead for business travel. At Areka, we’ve analyzed emerging trends, industry shifts, and evolving traveler needs to craft our Top 10 Bets for 2025.

From advancements in technology and sustainability initiatives to shifting market dynamics and changing traveler expectations, these forces are redefining how companies manage business travel.

Throughout the year, we’ll dive deeper into each trend, sharing blogs, insights, and expert perspectives to help you navigate the evolving business travel landscape. Stay tuned as we explore how these shifts will impact corporate mobility—and what they mean for your travel program.

Explore more insights here and stay connected with us on LinkedIn for the latest updates!

AREKA is an independent firm providing customized, end-to-end business travel management services to organizations worldwide. Areka’s aim is to empower travel managers and buyers to reach higher performance targets across all areas of their travel program, including corporate travel, expense, and strategic meetings management.
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Charlie Bacharach, Senior Vice President of North America

Charlie Bacharach is Senior Vice President of North America, for Areka, based in New York. He has spent the last 20 years helping clients to advance their corporate travel programs by introducing new technologies, implementing innovative practices, and aligning mobility solutions to the needs of corporations and other organizations. His expertise extends to program design, booking tools and travel technology, supplier management and sourcing, as well as project management and change management.

Charlie has an established record of rapidly growing and scaling businesses in the travel sector, while delivering world-class services and project execution to his global clientele. Having held executive leadership positions with Orbitz for Business, Travel Leaders Corporate and Egencia, he has helped hundreds of companies transform their management of corporate travel spend, from first-time program implementations to global standardization of processes and procedures.

When he is not helping clients solve their travel management challenges, Charlie practices yoga and martial arts. He also enjoys golf, cooking and following New York-based sports teams. Though his wife and two children are pressing him to modernize his playlist, Charlie continues to be a die-hard fan of the Allman Brothers, Steely Dan, and the Rolling Stones.