Category: In the Media

Upcoming Education Session at GBTA Atlanta

Charles Bacharach, Wendy Prewitt, and a guest panelist will present “Setting Up the Right Governance Model to Ensure Travel Program Success” on Wednesday, July 24, from 8-8:45 a.m. in Room B312. July 11, 2024

Come Say Hello at GBTA

Stop by booth 3409 if you are attending GBTA Convention 2024 in Atlanta; July 22-24! June 26, 2024

Recap from Business Travel Show Europe 2024

We had a fantastic time at the Business Travel Show Europe! Thank you to everyone who visited our booth and connected with us. A special thanks to everyone who attended Areka Founding Partner Aurelie Duprez’s presentation with Rüdiger Bruss, Group Corporate Services at UBS, on the five air sourcing trends that will impact your travel […]

Charlie Bacharach Recaps ProcureCon Travel 2024

Charlie engaged with over 300 attendees on the challenges and opportunities to evolve corporate travel programs through 30+ presentations, workshops, keynotes and breakout sessions. Read a quick recap highlighting key themes from the event. June 12, 2024

Martina Eggler and Ulf Puppel attend VDR

Had a great time at the VDR Conference in Frankfurt! It was a fantastic experience having such an interesting exchange at our AREKA coffee table, attending insightful sessions, and celebrating the 50th anniversary of the VDR – The German Business Travel Association. June 10, 2024

Event Season Begins!

Pascal Jungfer and Kate Watson Attend Institute of Travel Management Conference 2024; Martina Eggler Participates in Business Travel Day 2024 at the University of Applied Sciences in Worms May 3, 2024

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Copyright © 2024 Areka

Charlie Bacharach, Senior Vice President of North America

Charlie Bacharach is Senior Vice President of North America, for Areka, based in New York. He has spent the last 20 years helping clients to advance their corporate travel programs by introducing new technologies, implementing innovative practices, and aligning mobility solutions to the needs of corporations and other organizations. His expertise extends to program design, booking tools and travel technology, supplier management and sourcing, as well as project management and change management.

Charlie has an established record of rapidly growing and scaling businesses in the travel sector, while delivering world-class services and project execution to his global clientele. Having held executive leadership positions with Orbitz for Business, Travel Leaders Corporate and Egencia, he has helped hundreds of companies transform their management of corporate travel spend, from first-time program implementations to global standardization of processes and procedures.

When he is not helping clients solve their travel management challenges, Charlie practices yoga and martial arts. He also enjoys golf, cooking and following New York-based sports teams. Though his wife and two children are pressing him to modernize his playlist, Charlie continues to be a die-hard fan of the Allman Brothers, Steely Dan, and the Rolling Stones.