Areka’s aim is to be the most trusted source for customers aiming to elevate their travel, expense and meeting strategies. We do that by fulfilling our mission: to drive results by delivering sound advisory services, rising to immediate challenges and guiding your long-term transformation.
Areka was launched in 2011 by four founding partners who had a vision to do something totally different in the travel industry. Together, they set out to provide innovative and independent travel advisory services through a team of global professionals, armed with deep industry knowledge and local expertise in their respective markets. It was an industry first.
Growing complexity in the travel and meeting supply chain, their focus and skills are more needed than ever. Today, the Areka family of consultants support leading organizations in Europe, and Americas and APAC to make the complex simple — finding new opportunities in corporate travel, expense and strategic meetings management.
Though we come from different parts of the world, and each bring unique talents, we’re unified by our shared values:
Areka’s consultants around the world offer diverse thought and experience to unlock new possibilities for our clients. We recruit open-minded people of all ethnicities, abilities, stages of life, gender and sexual orientation.
We’re passionate supporters of work/life balance and the need to offer purpose-driven career paths to maintain a thriving workforce.
We support our team members with flexibility, equity, fair pay and meaningful career paths. Respecting our own resources is a way of life at Areka.
We respect the needs of stakeholders across your organization, balancing varied goals around cost containment, efficiency, sustainability and an engaging customer experience.
We build workflows that are lean, smart and efficient to save time and money, while minimizing friction and enhancing the experience of travelers and all supporting teams.
Travel and meeting-related activity has meetings have a significant impact on your company’s carbon footprint.
Areka can help you take concrete steps to make your travel and meetings more sustainable.
It starts with sourcing sustainable suppliers and ends with small decisions your travelers or meeting arranger make every day.
Areka can help you set the right goals as we measure your impact and offer alternatives for a healthier planet.
Charlie Bacharach, Senior Vice President of North America
Charlie Bacharach is Senior Vice President of North America, for Areka, based in New York. He has spent the last 20 years helping clients to advance their corporate travel programs by introducing new technologies, implementing innovative practices, and aligning mobility solutions to the needs of corporations and other organizations. His expertise extends to program design, booking tools and travel technology, supplier management and sourcing, as well as project management and change management.
Charlie has an established record of rapidly growing and scaling businesses in the travel sector, while delivering world-class services and project execution to his global clientele. Having held executive leadership positions with Orbitz for Business, Travel Leaders Corporate and Egencia, he has helped hundreds of companies transform their management of corporate travel spend, from first-time program implementations to global standardization of processes and procedures.
When he is not helping clients solve their travel management challenges, Charlie practices yoga and martial arts. He also enjoys golf, cooking and following New York-based sports teams. Though his wife and two children are pressing him to modernize his playlist, Charlie continues to be a die-hard fan of the Allman Brothers, Steely Dan, and the Rolling Stones.