News & Events

Upcoming Education Session at GBTA Atlanta

July 11, 2024

Come Say Hello at GBTA

Recap from Business Travel Show Europe 2024

Charlie Bacharach Recaps ProcureCon Travel 2024

Martina Eggler and Ulf Puppel attend VDR

Come and see us at the Business Travel Show Europe!

Aurelie to Co-Lead Business Travel Show Europe Session

Business Travel Show Europe Session: Air Sourcing - Five Top Trends That Will Affect Your Travel Program

May 22, 2024

Areka Welcomes Ulf Puppel

Areka Welcomes Ulf Puppel

May 8, 2024

Event Season Begins!

Happy International Women’s Day 2024

Happy International Women's Day!

March 8, 2024

In the Media

The Company Dime Explainer: The Do’s And Don’ts Of Corporate Travel Benchmarking

Charles Bacharach Offers Invaluable Guidance for Optimizing Travel Strategies

May 6, 2024

The Company Dime: GBT-CWT: Implications For Customers

Charlie Bacharach, Senior Vice President of North America

Charlie Bacharach is Senior Vice President of North America, for Areka, based in New York. He has spent the last 20 years helping clients to advance their corporate travel programs by introducing new technologies, implementing innovative practices, and aligning mobility solutions to the needs of corporations and other organizations. His expertise extends to program design, booking tools and travel technology, supplier management and sourcing, as well as project management and change management.

Charlie has an established record of rapidly growing and scaling businesses in the travel sector, while delivering world-class services and project execution to his global clientele. Having held executive leadership positions with Orbitz for Business, Travel Leaders Corporate and Egencia, he has helped hundreds of companies transform their management of corporate travel spend, from first-time program implementations to global standardization of processes and procedures.

When he is not helping clients solve their travel management challenges, Charlie practices yoga and martial arts. He also enjoys golf, cooking and following New York-based sports teams. Though his wife and two children are pressing him to modernize his playlist, Charlie continues to be a die-hard fan of the Allman Brothers, Steely Dan, and the Rolling Stones.