Imagine a better way

Imagine a better way

Our expertise - Your impact

We are an independent consulting firm helping clients optimize their travel procurement and management programs.

Areka delivers a unique combination of global and local market expertise, with services and the tools you need to overcome immediate challenges and steer long-term transformation.

Our expertise - Your impact

Perfect your Travel & Expense Strategies

Managing travel and expense is key to your organization’s success. World-class programs have goals that reach far beyond managing the spend.
Let us help you meet your highest organizational goals, as we drive savings, simplify the process, improve the experience, mitigate risk, minimize your carbon footprint, and magnify the impact of your travel and meetings programs.

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Why Areka ?

Because we listen first for better results.

Why - Areka

Trusted

Being trusted by the industry’s most forward thinking client base enriches our perspective and our dataset.

Why - Areka

Global

Our global service infrastructure offers deep expertise in every region in the world.

Why - Areka

Unbiased

We offer our clients unbiased advice that’s free from the undue supplier influence.

Why - Areka

Expert

We are connected, problem solving experts, driving both global and local results.

Why - Areka

Creative

We go the extra mile to make the complex simple and to offer the most innovative solutions.

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Copyright © 2025 Areka

Charlie Bacharach, Senior Vice President of North America

Charlie Bacharach is Senior Vice President of North America, for Areka, based in New York. He has spent the last 20 years helping clients to advance their corporate travel programs by introducing new technologies, implementing innovative practices, and aligning mobility solutions to the needs of corporations and other organizations. His expertise extends to program design, booking tools and travel technology, supplier management and sourcing, as well as project management and change management.

Charlie has an established record of rapidly growing and scaling businesses in the travel sector, while delivering world-class services and project execution to his global clientele. Having held executive leadership positions with Orbitz for Business, Travel Leaders Corporate and Egencia, he has helped hundreds of companies transform their management of corporate travel spend, from first-time program implementations to global standardization of processes and procedures.

When he is not helping clients solve their travel management challenges, Charlie practices yoga and martial arts. He also enjoys golf, cooking and following New York-based sports teams. Though his wife and two children are pressing him to modernize his playlist, Charlie continues to be a die-hard fan of the Allman Brothers, Steely Dan, and the Rolling Stones.