News Archive - Areka Consulting

Latest News

GBTA NYC & Greater DC Metro Education Days

Charlie Bacharach and Maureen Brady will attend the upcoming GBTA Education Days in NYC and Greater DC Metro. If you’re attending, be sure to say hello!

Travel and Meetings & Events – Align the Levers; Respect the Differences

Where should Travel and Meetings & Events align and where should they remain independent? Join Martina Eggler and Claudia Kusche at GBTA + VDR + ABTA in Vienna for the education session: “Travel and Meetings & Events – Align the Levers; Respect the Differences.”

Looking Forward to Vienna

Going to GBTA VDR ABTA in Vienna? Stop by Booth 54 to visit the Areka team!

Areka Recognized With Business Travel Award

Areka has won Gold at the Business Travel Awards Europe 2026 in the Business Travel Technology Innovation – Data & Reporting category. The judges felt Areka stood out for tackling fragmented and unreliable travel data with an AI-powered platform that consolidates, cleans and reconciles information before turning it into actionable insights. They highlighted our client-hosted approach to data security and impressive measurable results, including significant savings and leakage identification, faster reporting and greater visibility across travel, expense, emissions and traveler wellbeing.

In the media

The Company Dime: Aurélie Duprez on Debunking Myths About Travel Data & AI

In her recent op-ed for The Company Dime, Aurelie Duprez explores where AI can make a real difference and why reliable data, sound business logic and human oversight remain essential.

She also shares practical questions to ask when evaluating AI-powered travel reporting.

fvw: Martina Eggler on the impact of AI agents on Online Booking Tools

Will AI agents replace online booking tools? In a recent fvw article by Oliver Graue, Martina Eggler shares her perspective: more business travel activity will move to chatbots and AI assistants, but established booking systems won’t disappear overnight.

fvw | TravelTalk: Martina Eggler on the Proposed Long Lake Acquisition of Amex GBT and the Future of Business Travel

In her recent interview with fvw | TravelTalk, Martina Eggler shares her perspective on why this announcement represents more than a change in ownership, it signals a shift in how Travel Management Companies will compete.