Following a whirlwind year of consolidation, innovation, and traveler-first thinking, the big question we're hearing from our clients is "What’s coming next?"

After analyzing the emerging trends, industry shifts, and evolving traveler expectations—we walked through the trends we believe will have the biggest impact in 2026. Click on the link below for a closer look at the Top 10 Bets or watch a replay of the webinars we hosted in December and January.

Areka's Top 10 Bets for 2026 (PDF)

December Webinar Replay:

January Session Replay: (Same content, some additional comments)